Brand identity and website for Notch Strategies. Notch is a company that helps businesses and individuals develop a deeper connection with their work.
The visual identity uses a distinguishable wordmark, paired with modern typefaces and a monochromatic colour system that sets them apart in the Canadian market. Curated photography and collateral create a 'personal' aesthetic against a process-driven corporation.
I designed a brand identity and design system for Notch Strategies that showcases a modern take on the way people manage change, workplace evolution, and executive coaching.
Principal Consultant Natalia Strelbytsky launched NS in 2018 and has grown her company 200% since the new identity was created. A brand that stands out in the niche market of executive coaching and strategies in Canada, is continuing to evolve to nurture the modern workplace.