Mindstrong — Britt Gerow

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Launching in Canada in October 2019, Mindstrong is a cognitive behavioural therapy practice. Mental health has been a topic of conversation for decades, but launching a strategic brand that focuses on evidence-based care was a new tactic in the market. Mindstrong is a lifestyle brand, that allows people seeking care to see themselves in the models, making strides towards a society that is slowly deconstructing the stigma behind mental disorders and illness, as well as a sense of pride in pursuing treatment.

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Thank you to Mindsparkle Magazine for recognizing and awarding the Mindstrong Psychology website ‘Site of the Day’ on October 21, 2019.

Brand strategy, Brand writing, Campaign identity, Icon design, Identity system, Logo & brand marks, Site design

Client: Mindstrong Psychology Inc.